’'Interculturality’': ‘Vicinities’ takes a media step forward - beyond the borders of misunderstanding
In the latest issue of the scientific magazine 'Interculturality',cultural anthropologist, Dr Aleksandra Bosnic Đuric discusses the contaminated media environment in the Western Balkans and regards ‘Vicinities’' mission as a ”media deconstruction of ideologically created prejudice about Us and Them, strangers, friends and enemies, borders and 'predestined' misunderstandings, uncovering whether the political and cultural dialogue without neighborly conflict is possible”. She noted that ‘Vicinities’ is activating critical consciousness and civic responsibility:
"In a time of ideologically and politically live controversies, xenophobia, revived nationalistic tensions, the challenge of migration, an unwillingness for a true democratic dialogue, growing populism and tabloidisation not just of the media, but of reality too, the media project ‘Vicinities’not only strives todeconstruct the founding mechanisms of insular societies of national states through realising its perennial mission, but also keeps inter-ethnic dialogue alive. It is an initiative that is as needed in the Former Yugoslavian communities and Western Balkan countries, as cultural and sociological rehabilitation and prevention is. Finally, when it comes to the media image of the region, ‘Vicinities’ could be defined as an ‘effective initiative for confronting techniques of media manipulation- demystifying them by activating critical consciousness and civil responsibility. The sort of media ethics that confronts the creation of fake‘reality’, non-dialogue, utilitarian preservation of and the(re)living of old detachments and confrontations, is simultaneously the ethics of civil responsibility. It entails the cultivation of consciousness and conscientiousness through a cultivation of critical distance and creative, open systems of communication. And it is always in the right place – in the zone beyond the borders of miscommunication."
The article was published in December 2017